This presentation will explore a range of topics essential for mastering social media. These include an examination of various platforms, effective engagement strategies, content creation, and best practices for efficient management. Attendees will acquire insights into optimizing their social media presence.

Every brand has a voice that carries messages to its audiences. It sounds simple. It’s really not. In this session, we will explore ways to understand the minds of our audiences and how we craft compelling and persuasive messaging. We will also discuss Berea’s unique “voice” and how we can all stay in tune.

Designing with Berea’s refreshed brand. This session introduces the updated brand guidelines and shares examples of how thoughtful application of the new brand elements creates clear, consistent, and effective design that strengthens our shared brand.

Messaging, brand, audience, organization and design principles – a lot goes into the creation of a web page. In this session, we’ll delve into building a page that not only looks visually appealing but also engages visitors.

This time, we’ll focus solely on the berea.edu WordPress backend. We’ll talk about our favorite layouts and blocks, use page examples from current pages, see new designs that we’re working on, and discuss user psychology and behavior.

Join us for an informative session where we’ll take everything we discussed and apply it to a page on the website.

Photography is the gateway for sharing Berea’s story, increasing brand recognition and fostering connection. Whether you’re a novice behind the lens or Instagram expert, our presentation empowers you to apply basic principles to showcase your department in its best light. Discover practical insights and creative techniques on how to think about, capture, and implement photography, all with tools readily available to you.

Meet Marq, Berea’s upcoming platform for creating on‑brand materials. Discover how smart templates and built‑in brand tools support consistency, and get a preview of what’s coming next!

Brand Camp is an interactive training program designed to help faculty and staff confidently represent Berea College through clear, consistent messaging. A strong, cohesive brand strengthens our institutional identity, builds trust, and enhances the impact of our communications. Whether you create materials, engage with students, or interact with external audiences, Brand Camp provides the tools and knowledge to ensure your work aligns with and reinforces Berea’s mission.

Attending Brand Camp not only helps you align with the College’s goals but also empowers you to make a meaningful impact in your role. Join us to gain practical strategies, access valuable resources, and help strengthen Berea College’s identity.

Berea College isn’t alone in recognizing the value of brand consistency across campus. Learn more about how institutions strengthen their brands through investments in brand-focused initiatives by reading Shipping Up to Brand Camp — Building Investment in Your Higher Ed Brand by Georgy Cohen at OHO.

Brand Camp is designed for all faculty and staff who play a role in communication. Anyone who interacts with the College’s brand—whether through social media posts, emails, or public events—will find it valuable.

We make brand education fun! Attendees will participate in hands-on workshops and interactive sessions that make branding fun and practical. You’ll leave with useful tools, a better understanding of how to represent Berea College, and practical takeaways to use in your daily work.

Brand Camp is currently offered once per year, and you can register via the form below! You can also reference valuable resources, such as the Brand & Graphics Standards Manual and Stock Photography Library, on this webpage.